How fast should my website load?

Google recommends page loading time under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.”

Load speed can make or break a website

We’d all rather have a fast website than a slow website. But loading time is not just a matter of preference – it has a huge impact on a site’s success, too.

The longer a webpage takes to load, the more its bounce rate will skyrocket. A high bounce rate tells search engines that users don’t find the page content useful, so its rankings will slip. And ecommerce sites will inevitably lose customers if their checkout page is even a little bit slower than those of the competition.

Back in 2006, Amazon found that every 100ms in added page load time cost them 1% in sales. This has now become one of the most referenced data points surrounding page speed and web performance — standing the test of time as a clear example for why having a fast site is important. 

Better Revenue

Website speed can impact everything from sales to search engine performance, meaning ecommerce sites will literally pay the price when having a slow website. If you’re running an ecommerce site that makes $10,000 per day, a one second page delay could cost you $250,000 annually in lost sales.

Fewer Site Issues

A slow, non-responsive, or overloaded site can destroy your business.This is the reason so many high revenue businesses focus on site optimization and maintenance.

Increased Satisfaction

Customers expectations are high! For every second your website loads after two seconds you have a 9% per second increase in potentially losing that customer.

Decreased Abandonment

A one-second page load time makes users feel in-control. But after 10 seconds, their attention is practically non-existent, and they're highly unlikely to visit again. As the seconds increase, so does the bounce rate.

Better Visitor Retention

If you have an e-commerce site, a few seconds of delay could mean a substantial loss of future revenue from repeat sales.

Mobile Expectations

85% of mobile users expect pages to load as fast or faster than they do on a desktop. One study found that some shoppers expect pages to load instantly on mobile.

Higher Search Rankings

Google states page speed is a direct ranking factor. Now more than ever since their recent algorithm update in May 2021. However, speed can also affect rankings indirectly, by reducing the bounce rate and reducing dwell time.

Hosting Requirements

Efficient websites pull less load on servers. Handling more customers without needing a server upgrade means less money spent on unnecessary upgrades. You may be paying for a server that's more power than required.


A good user experience will result in a satisfied customer. A satisfied customer is much more likely to refer their friends by word of mouth or sharing your site url and the products you're selling. It's free advertisement.

Level 1 Optimization

Great for blogs & low traffic sites
$ 399
99 CA
  • Average site load improved by: 100%
  • Page Caching
  • Image Lazyloading
  • Image Optimization
  • Javascript Optimization
  • CSS Optimization
  • Minify HTML
  • Basic Housecleaning

Level 2 Optimization

Great for high traffic sites
$ 599
99 CA
  • Average site load improved by: 125%
  • Level 1 Optimization plus:
  • Server Configuration Optimization
  • Hosting Migration
  • CDN Configuration
  • Speed Diagnositcs
  • WooCommerce Optimization
  • Inline CSS

Level 3 Optimization

Great for sites that must run 100%
$ 999
99 CA
  • Average site load improved by: 150%
  • Level 2 Optimization plus:
  • Advanced image lazy loading
  • webp image configuration
  • webp image conversion
  • Pagespeed Score Optimization
  • Core Web Vitals Optimization
  • Defer Scripting

Google found an extra .5 seconds in search page generation time dropped by almost 20%  A broker could lose millions in revenue if their electronic trading platform is just 5 milliseconds behind the competition.

Study after study has shown that every significant online sales and marketing metric is impacted directly by site speed. Site stability, uptime, and speed impact conversion rates, abandonment rates, ad click-throughs, and overall customer satisfaction. Generally, most visitors have an expectation that your site will load in less than 2 seconds. Most studies suggest sites that take over 2 seconds to load, can expect a 7% conversion loss or ad revenue per second for EVERY second it takes to load your site. And that’s not for mobile! Those are figures for desktop users. So, If the majority of your site traffic comes from mobile devices, those numbers go up from there. This is why Google now considers load speed for mobile devices when ranking your site against other sites. If you’re trying to beat out the competition and maximize your WordPress install without having to change your hosting infrastructure or recode your site’s themes and plugins, Level 2 Optimization will deliver on that. Suppose you suspect that your hosting infrastructure is also part of the problem. In that case, a Total Optimization is more tailored to that purpose – whether you’re looking to switch your hosting or optimize the dedicated hosting setup you have now.

Regardless of which package you choose, you will notice an immediate improvement in load times and stability once one is complete. For most businesses, Level 2 Optimization will offer the improvement you are looking for. Since it is designed to pull every ounce out of your existing WordPress installation and webhost. This is exactly why it is the most popular package. However, WordPress can only move as fast as the host it is on.

Level 1 Optimization is typically best suited for smaller, low-traffic personal or business websites that need a slight improvement over their current setup. Level 1 Optimization is focused on minimum caching and configuration required to shed a little weight off the server. That is precisely what makes the Level 1 Optimization suitable for smaller sites.

Our Level 2 & Level 3 packages focus on database, JavaScript, server configurations, and more aggressive caching and WordPress configurations.

The Level 2 package is our most popular package. It’s focus is to optimize your website without rebuilding it or changing your web host. Regardless of whether your site is a personal or professional blog, small business, or something more complex like an e-commerce site, this is most likely the correct package for you.

The Level 3 Optimization package is designed to eliminate every roadblock your site has to improve the site speed short of rebuilding portions of it. Suppose your site is hosted on a VPS, dedicated server, or you are willing to switch to a different web host to solve the problem. In that case, Level 3 Optimization is designed to handle just that and is the ideal choice for busy and/or very complex websites.

So whether your hosting setup is a four-lane highway or an six-lane highway, if only one lane is open, your visitors will be waiting in traffic for the site to load. If you suspect that your hosting infrastructure is also part of the problem or you have a dedicated hosting environment that you can control, our Total Optimization packages are designed to address that problem as well.
For even more advanced slowness problems, we do also have custom caching solutions beyond our Total Optimizations for qualified sites

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Yes! We can help you switch to a new web host. Your web host may even be part of the issue. Whether your hosting setup is a four-lane highway or a six-lane highway, if only one lane is open, your visitors will be waiting in “traffic” for the site to load. If you suspect that your web host is part of the problem, our Level 2 & Level 3 optimization packages will address that problem also.

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